The 23rd edition of Cosmoprof Asia continued the formula of “One Fair, Two Venues” held strategically across two venues. Exhibitors of finished hair and cosmetic products were showcased at the Hong Kong Convention & Exhibition Centre, whilst at the AsiaWorld-Expo, raw materials and ingredients, machinery, packaging and contract manufacturing were exhibited at Cosmopack Asia.
Visitor attendance was recorded from 135 countries and regions at 87,284, up 4.2% on 2017. Top visiting countries included Australia, China, India, Indonesia, Japan, Korea, Philippines, Taiwan, Thailand and USA.
Professional Beauty Systems represented the United Kingdom and exhibited in the hair products hall on the fifth level. The impactful new Professional Beauty Systems stand design had stand out presence and housed its three flagship brands – OSMO® Haircare, CRAZY COLOR® Semi Permanent Hair Color and APRAISE® Eyelash & Eyebrow Tinting.
OSMO® showcased its extensive barbering, styling, care and colour haircare collection. The hugely successful Super Silver No Yellow range and the new stylishly repacked Colour Revive collection had real impact on the stand were very well received. CRAZY COLOR® presented the show stopping Neons semi-permanent color range, Graphite Pastel Spray In and the needs to be seen to be believed Back to Base Color Remover. APRAISE® eyelash and eyebrow tinting range was of great interest to visiting distributors, in particular the recently launched Power Serum for Lash and Brow.