2,822 exhibitors from 70 countries took part in the 51st edition of Cosmoprof Worldwide Bologna exhibition, 3% more than in 2017. The event has grown by 7.5% overall, confirming Cosmoprof’s role as the flagship event in a global network that showcases the very best of the sector.
Professional Beauty Systems exhibited their extensive range of hair and beauty brands from a newly designed stand in the British Pavilion which saw both a change of hall and dates that the exhibition ran for the country pavilions; it ran a day earlier than the rest of the exhibition and the general feeling in the hall was that footfall was affected by both factors.
The eye catching Professional Beauty Systems stand attracted a large international audience from existing distributors and attracted many new customers interested in the company’s flagships haircare brands OSMO and Crazy Color.
OSMO styling, grooming, care and colour ranges were exhibited on the Professional Beauty Systems stand. New OSMO product launches proved extremely popular with attendees and included new additions to the hugely popular Super Silver No Yellow collection, four new Metallic pastel shades for the OSMO Ikon permanent hair colour range and a new look for the intense colour conditioning treatment Colour Revive.
The new product launches for Crazy Color were also a huge success, the exhibition saw the launch of four Neon ultra-violet semi-permanent colours to the collection, the addition of Graphite to the Spray In range and the eagerly anticipated launch of a Color Remover.
In addition to exhibiting in the Country Pavilion, Professional Beauty Systems along with their Italian distributor also presented Crazy Color in Hall 34 and OSMO in Hall 25 where they showcased the range and held live demonstrations with barbers and hairdressers on their hair stage.