OSMO celebrated their most successful year yet at Salon International, ExCel London 2019 with exciting live demos and new product launches.
The OSMO Creative Team: Tom Baxter, Lesley Stitt, Heffy Wheeler, Jes McMahon, Adele Clarke and Justin Carr delighted the crowd on the Hairdressers Journal and Modern Barber main stages as well as throughout the show on the OSMO stand stage. Their diverse, cutting, styling, colouring and barbering techniques covered a variety of looks from afro hair to on trend modern colour combinations. The fun and colourful 80’s inspired creations resulted in some of the most memorable performances of the event.
The new Colour Revive Hot Pink, Color Psycho Wild Black and Colour Psycho Starter Kit proved to be popular additions to the range along with OSMO’s trusted favourites: Intensive Deep Repair Mask, gift packs and the best-selling Super Silver range. All of which sold out!
In trademark pink, a bright and showstopping retail area showcased Crazy Color®’s vast rainbow of incredible products as well as housing stage space for the brand’s Color Squad stylists to promote the brand and display their creativity. Talent included Patrick Marrow from Hive Manchester, Joel McCauley from Slunks Cardiff and Lucie Luella from I Love Lucie Stockport who demonstrated this season’s latest trends and also showed off the versatility of the exciting and innovative new product launch for 2019. Power Pigments – the truly customizable colouring system with 5 highly concentrated shades.
The brand also took to the main HJ stage with their new Crazy Color® Brand Ambassador, Sophia Hilton and the Not Another Salon team in front of Sunday’s biggest crowd demonstrating yet again, the influence and respect that Hilton and Crazy Color® have within the industry. Sophia’s sold-out Social Media show Good, Fast, Cheap had the audience on their feet for a standing ovation!
Speaking of collaborating with Crazy Color ahead of Salon International, Sophia Hilton said; “I’ve been using Crazy Color since I opened Not Another Salon and despite being approached by a multitude of colour brands, I have never wavered from Crazy Color because I love it. Even before being Ambassador it was my colour of choice. That’s how you know this relationship is genuine. Of course, we’re going to wow you with some bright and beautiful colours at Salon International, but more than that, we will be talking practical salon advice that you can take home. And how to get a reputation for creative colouring in your area, no matter how remote.”
We’re already excited to see what Salon International 2020 brings for OSMO and Crazy Color!