The OSMO Revolution takes over at Salon International 2018

The OSMO Revolution takes over at Salon International 2018

OSMO returned to Salon International for three days of creativity, networking and education. With a magnificent stand that incorporated a buzzing stage and a colourful retail area, the brand was a real traffic-stopper for all the attendees.

Visitors to the stand were invited to watch one of the many shows on stage and discover more about the brand and its expertise. Giving the presence of salon owners, hairstylists, and experts in the industry, the event was also an opportunity to introduce two new product launches, Colour Revive range and Super Silver No Yellow Mask. The atmosphere around the stand was always energetic: aside from the offers in the retail area, the stage offered a busy line up of shows by OSMO ambassadors who entertained the crowd with their skills. Colour demonstrations, styling, cutting, and shading: the ambassadors demonstrated techniques from hairstyling to barbering, incorporating the OSMO products.

The line-up included the award-winning barber Tom Baxter, the young and creative Heffy and Jes from HX Hair, the hairdressing gurus Luis Chevere and Kristen Michelle from Texas, USA, the new OSMO ambassadors Cal Newsome and many more, compared by renowned barber Myles Lewis.

The OSMO ambassadors also had dedicated time on the event’s official stages: on HJ Men stage, Tom Baxter and Luis Chevere explained how to present haircuts and stylings that will boost your Instagram profile, thanks to dramatic layers and neat fades. Luis Chevere and Kristen Michelle amazed the audience at HJ Stage with their bold colourful creative looks: their models, dressed fiercely in leather and studs, presented vivid hair colour creations from rainbows shades to pixilated techniques. The couple explained the best haircuts and stylings to match such vibrant colours. On the Choose Hair stage, the talented Heffy and Jes from HX Hair, demonstrated how to push the boundaries of creativity with OSMO products: the duo brought on stage their own salon’s clients to show how bright hair colour and contemporary haircuts are perfect for customers looking to emulate the Instagram generation.

“We wanted the OSMO experience at Salon International to make a statement on how the brand and its ambassadors see the future of hairstyle: fun, bold, creative and revolutionary. It was an outstanding three days and the buzz around the OSMO stand and stages were unbelievable, the feedback has been so positive. It was a perfect show for us and the team,” explains Sinéad McLaughlin, OSMO Brand Manager.

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